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A New Look -- A New (Tag) Line
Baker Installations recently unveiled a new logo which can now be seen throughout the company. While this dynamic visual image identifies us to our customers, it is more than just an updated look. This logo is an evolution of our image and symbolizes our move into the millennium as a leader in the telecommunications industry. It represents the years that Baker Installations has been in business, the hundreds of Baker employees who strive to offer the highest level of service, and the thousands of people who benefit from the telecommunications expertise of our clients. But a great logo is just the beginning. The next step is to make sure that our clients understand what our logo represents and who we are as a company. A new tag line, summarizing who we are and what we do will accomplish this goal. A simple, short, concise statement that clearly defines our strengths and purpose, provides our clients and potential clients something to remember, something to walk away with. At Burger King we all know you can have it your way while McDonalds is asking "Did somebody say McDonalds?". Compaq has better answers , Phillips is making things better, and IBM has solutions for a small planet. For Baker Installations, who sells a service, creating a memorable tag line can be a little more difficult. However, with input from our staff, clients and vendors we created a tag line that sums up who Baker Installations is and tells people what we stand for. In short, our tag line is a synthesis of our business. It is the message that Baker Installation's success is based on the superior service we have provided and will continue to provide to our clients, helping them to grow their business as well as our own. This message is the foundation for the new Baker Installations tag line, "Building Consumer Confidence in Telecommunications." Like our logo, this tag line will position us in the marketplace and create an understanding of our company. 
Soon when people see the Baker Installations logo and tag line, we hope
that they will know the commitment and work ethic that lies behind it and share in the
excitement of reaching out for the challenges and growth opportunities that lie in the
next century.
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